Our PillarS
Following the club’s successful relocation and redevelopment of its home at RSEA Park, including the Danny Frawley Centre, the Foundation is now firmly focussed on achieving competitive advantage to help strengthen club’s on-field position and with that, help deliver the next and subsequent Premierships.
Through initiatives like the Foundation, the club can ensure that there is appropriate investment in making us stronger and more successful on
the field.
The Foundation supports three key strategic pillars:
PILLARS OF The FOUNDATION
FOOTBALL EDGE
OUR HOME
OWN THE SOUTH
How your support is shaping our future
Football Edge
- Continue to spend 100% of the soft cap
- Retain and attract core football talent
- Continue to innovate our high performance programs
- Build our next Premiership lists
- Allow the club to continue to invest in our home Moorabbin, achieve financial stability and further penetrate the Melbourne South
Our Home
- Continued build out across St Kilda’s key sites, Moorabbin, Danny Frawley Centre and Health Futures Hub
- Ongoing investment in St Kilda’s heritage museum and honouring past players and officials
- Continued investment of AFLW and community home games to drive precinct usage
Own the South
- Building the best Next Generation Academy program in the industry
- Bolstered talent pathways through investment in participation and leadership opportunities for grassroots participants
- Uniting and growing a thriving community of St Kilda supporters in and around Melbourne’s South